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Distribution
Channel manager
A channel manager is software that synchronises availability, rates and bookings across multiple booking platforms from one place. When a night sells on one channel, it is closed on the others automatically, which prevents the same night being sold twice.
Why Channel manager matters for your revenue
Listing on several platforms multiplies exposure, but manual calendar management makes double bookings inevitable. A channel manager is what makes multi-channel distribution safe, and therefore what makes the extra demand usable.
Related terms
- PMSA Property Management System is the central software record of a property's reservations, guests, housekeeping tasks, payments and messaging. It is the operational system of record, with channel managers and pricing tools connected to it.
- OTAAn Online Travel Agency is a third-party platform that markets accommodation and takes bookings on the host's behalf in exchange for commission. Airbnb, Booking.com, Vrbo and Expedia are the largest in the short-term rental category.
- Channel mixChannel mix is the distribution of a property's bookings across the platforms that produced them, usually expressed as a percentage share of nights or revenue per channel, including direct bookings.
- Direct bookingA direct booking is a reservation made through the owner's or manager's own website or channels, without an intermediary platform. No platform commission is charged, and the guest's contact details belong to the operator.
Channel Management at Pinnacle Path
Channel manager sits inside our channel management work. See how we apply it market by market.