Short-term rental management in Melbourne — CBD, South Yarra, St Kilda

Across the Melbourne listings we audit, most of the lost revenue sits in three places: shoulder weeks sold too cheaply, too few booking channels, and slow guest response. Correcting that trio is the first thing we do. Our revenue team re-prices every listing daily against Australian Open demand, comparable RevPAR in CBD and South Yarra, and forward booking pace.

Compliance is handled in-house. Victoria STRA short-stay levy and council planning handled in-house. Reporting is one monthly gross-to-net statement with every line item visible — no blended commissions, no deductions you did not agree to.

We focus on the Melbourne neighbourhoods where premium short-stay demand actually clears: CBD, South Yarra, St Kilda, Fitzroy, Southbank, Richmond. Each neighbourhood carries a distinct demand rhythm and guest profile, so we run a separate pricing calendar per district rather than one city-wide setting.

Sitting outside these neighbourhoods is not a disqualifier — an audit decides it, and we onboard only when the upside is real.

The Year-round, Mar event peak window does the heavy lifting in Melbourne, but the 18–32% ADR uplift our owners typically see comes from the shoulder months. We use a proprietary model that blends competitor pricing, booking-window pace, length-of-stay mix and event signals (Australian Open, F1 Grand Prix, AFL Grand Final, Spring Carnival) — re-running every 24 hours.

During peak we hold longer minimum stays; outside it, shorter stays are allowed to close gaps. The result is occupancy of around 74% blended across the year on a typical Melbourne portfolio property.