Short-term rental management in Brighton — The Lanes, Kemptown, Hove

Underperformance in Brighton almost always traces back to the same trio — timid shoulder-week pricing, a narrow channel mix, and sluggish guest communication. We rebuild each of them from day one. Our revenue team re-prices every listing daily against Brighton Pride demand, comparable RevPAR in The Lanes and Kemptown, and forward booking pace.

Compliance is handled in-house. Brighton & Hove planning controls and council-tax compliance handled in-house. Monthly reporting is a single itemised gross-to-net statement, so the commission you see is the commission you pay.

We focus on the Brighton neighbourhoods where premium short-stay demand actually clears: The Lanes, Kemptown, Hove, North Laine, Seven Dials, Brunswick. Every district books differently — its own demand curve, its own guest mix, its own stay-length pattern — which is why a uniform calendar underperforms.

We review homes in other parts of the city too, and take them on only where our model shows we can outperform the market.

The May – Sep + Pride window does the heavy lifting in Brighton, but the 18–32% ADR uplift our owners typically see comes from the shoulder months. We use a proprietary model that blends competitor pricing, booking-window pace, length-of-stay mix and event signals (Brighton Pride, Brighton Festival, Great Escape) — re-running every 24 hours.

Stay-length rules move with the season — firm in peak, flexible when pace slows. The result is occupancy of around 76% blended across the year on a typical Brighton portfolio property.