Dernière mise à jour:
Distribution
Search ranking
Search ranking is where a listing appears in a booking platform's results for a given set of guest filters. Platforms rank on a mix of relevance, price competitiveness, reviews, response behaviour, cancellation history and recent booking performance.
Why Search ranking matters for your revenue
Most guests never scroll far, so ranking largely determines how many people see the listing at all. Ranking also compounds: listings that convert well are shown more, which produces more bookings.
Related terms
- Listing optimisationListing optimisation is the systematic improvement of a property's public listing — photography, title, description, amenity data, house rules and settings — to increase both how often it appears in platform search and how often viewers book it.
- Conversion rateConversion rate is the share of listing views that become bookings over a period. It measures how persuasive the listing is once a guest has found it, independent of how much traffic the platform sends.
- Review scoreReview score is the average guest rating a listing carries on a platform, usually made up of sub-scores for cleanliness, accuracy, communication, check-in, location and value. Platforms weight recent reviews more heavily than old ones.
- SuperhostSuperhost is Airbnb's recognition programme for hosts who meet thresholds for rating, response rate, cancellation rate and completed stays, assessed periodically. Equivalent badges exist on other platforms under different names.
Listing Optimization at Pinnacle Path
Search ranking sits inside our listing optimization work. See how we apply it market by market.