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Operations
Superhost
Superhost is Airbnb's recognition programme for hosts who meet thresholds for rating, response rate, cancellation rate and completed stays, assessed periodically. Equivalent badges exist on other platforms under different names.
Why Superhost matters for your revenue
The badge is a visible trust signal that lifts conversion and, on some platforms, visibility. Because the criteria are operational rather than promotional, it is also a reasonable proxy for how consistently a property is run.
Related terms
- Review scoreReview score is the average guest rating a listing carries on a platform, usually made up of sub-scores for cleanliness, accuracy, communication, check-in, location and value. Platforms weight recent reviews more heavily than old ones.
- Search rankingSearch ranking is where a listing appears in a booking platform's results for a given set of guest filters. Platforms rank on a mix of relevance, price competitiveness, reviews, response behaviour, cancellation history and recent booking performance.
- Guest vettingGuest vetting is the screening applied before a reservation is confirmed: verifying identity, reviewing previous host feedback, checking the stated purpose and group size, and applying house rules consistently across every channel.
- Conversion rateConversion rate is the share of listing views that become bookings over a period. It measures how persuasive the listing is once a guest has found it, independent of how much traffic the platform sends.
Listing Optimization at Pinnacle Path
Superhost sits inside our listing optimization work. See how we apply it market by market.