Culture
Winter at Tantora — AlUla, December 2026 to January 2027
- Dates
- 17 December 2026 – 9 January 2027
- Venue
- Maraya, AlUla Old Town and Ashar Valley
- Location
- AlUla, Saudi Arabia
Winter at Tantora is AlUla's flagship cultural festival, running across Christmas and the new year at Maraya and the Old Town. AlUla has a short, intense season: the same weeks every year carry the demand, and inventory is genuinely limited.
If you own a property here
- AlUla's season is measured in months, not years. Getting the festival weeks right is most of the annual result.
- Limited licensed inventory means well-presented homes sell out — the risk is underpricing, not empty nights.
- Guests arriving for Maraya concerts book flights and stays together, months ahead.
If you are booking for a team
- Group accommodation for delegations and hosted guests attending Maraya programming.
- Ashar Valley and Old Town locations within reach of the venues.
- Full concierge, transfers and in-residence service.
Where guests want to stay
These are the areas guests search by name for Winter at Tantora. Each one prices differently, so minimum stays and rate floors are set per area rather than across the whole city.
- Ashar Valley
- AlUla Old Town
- Dadan
- Hegra approach road
What is the Winter at Tantora window worth?
The baseline rate below is our published AlUla market data for a home of this size and standard. Enter the nightly rate you are considering for the event week to see the difference. We do not assume an event uplift — that is set from live booking pace, property by property.
$10,080
gross across 24 nights at $420 per night
- Baseline AlUla nightly rate
- $420
- Same nights at baseline
- $10,080
- Difference
- +$0
- Management fee at 20%
- −$2,016
- Your net for the window
- $8,064
An illustration, not a quote or a guarantee. Actual results depend on the property, the area, how early the calendar is opened and how the rate is moved as the window fills.
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Winter at Tantora questions
When is Winter at Tantora 2026/27?
Published dates are 17 December 2026 to 9 January 2027 in AlUla, with the headline concert programme at Maraya.
Other dates worth planning for
Saudi GP 2027
19 – 21 March 2027
Jeddah, Saudi Arabia
Cairo / GEM season
Year-round, with an October to April peak
Cairo, Egypt
North Coast summer 2027
June to September 2027 — concert and event dates announced through the season
North Coast (Sahel), Egypt
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- Live ADR & occupancy benchmarks for your sub-market.
- Custom 90-day uplift plan — yours to keep, no commitment.
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