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Distribution
Channel mix
Channel mix is the distribution of a property's bookings across the platforms that produced them, usually expressed as a percentage share of nights or revenue per channel, including direct bookings.
Why Channel mix matters for your revenue
A mix concentrated on one platform makes revenue hostage to that platform's ranking changes and fee decisions. Tracking mix by net revenue, not gross, shows which channels actually pay after commission.
Related terms
- OTAAn Online Travel Agency is a third-party platform that markets accommodation and takes bookings on the host's behalf in exchange for commission. Airbnb, Booking.com, Vrbo and Expedia are the largest in the short-term rental category.
- Direct bookingA direct booking is a reservation made through the owner's or manager's own website or channels, without an intermediary platform. No platform commission is charged, and the guest's contact details belong to the operator.
- Channel managerA channel manager is software that synchronises availability, rates and bookings across multiple booking platforms from one place. When a night sells on one channel, it is closed on the others automatically, which prevents the same night being sold twice.
- Search rankingSearch ranking is where a listing appears in a booking platform's results for a given set of guest filters. Platforms rank on a mix of relevance, price competitiveness, reviews, response behaviour, cancellation history and recent booking performance.
Channel Management at Pinnacle Path
Channel mix sits inside our channel management work. See how we apply it market by market.