Seasonality handled as strategy
In most leisure markets, a large share of annual revenue is booked in a narrow peak. The mistake is treating the rest of the year as filler. We set the peak rate floor early, then use shoulder months to build review volume, direct-booking history and repeat guests at rates that still clear their cost.
- Peak-season rate floors set before the booking window opens
- Event and school-holiday calendars built into the pricing plan
- Shoulder-season length-of-stay and lead-time strategy
- Off-season positioning: longer stays, remote work, local demand