Última actualización:
Distribución
Reserva directa
Una reserva directa se realiza a través del sitio web o los canales propios del propietario o gestor, sin una plataforma intermediaria. No se cobra comisión de plataforma y los datos de contacto del huésped pertenecen al operador.
Por qué Reserva directa importa para tus ingresos
Cada reserva directa permite conservar la comisión que habría cobrado una OTA, lo que se traduce directamente en ingresos netos para el propietario. Además, es posible volver a dirigir acciones de marketing a los huéspedes que reservan directamente, lo que reduce considerablemente el coste de conseguir estancias recurrentes.
Términos relacionados
- OTAAn Online Travel Agency is a third-party platform that markets accommodation and takes bookings on the host's behalf in exchange for commission. Airbnb, Booking.com, Vrbo and Expedia are the largest in the short-term rental category.
- Channel mixChannel mix is the distribution of a property's bookings across the platforms that produced them, usually expressed as a percentage share of nights or revenue per channel, including direct bookings.
- Conversion rateConversion rate is the share of listing views that become bookings over a period. It measures how persuasive the listing is once a guest has found it, independent of how much traffic the platform sends.
- Gross booking valueGross booking value is the total amount guests paid for confirmed stays in a period, before platform commission, management fees, cleaning costs, taxes and any other deduction. It is the top line of a property's performance.
Channel Management en Pinnacle Path
Reserva directa forma parte de nuestro trabajo de channel management. Descubre cómo lo aplicamos en cada mercado.