Última actualización:
Pricing
Precio base
El precio base es la tarifa de referencia por noche que un sistema de precios ajusta al alza o a la baja. Representa lo que debería generar la propiedad en una noche habitual con una demanda normal y sirve de base para todos los ajustes posteriores por temporada, fin de semana, eventos y reservas de última hora.
Por qué Precio base importa para tus ingresos
Un precio base demasiado bajo limita todos los ajustes posteriores, ya que los multiplicadores se aplican a una cifra menor. Acertar con esta cifra suele ser la decisión de precios con mayor impacto en un anuncio.
Términos relacionados
- Dynamic pricingDynamic pricing is the practice of changing nightly rates continuously in response to demand signals: local occupancy, competitor rates, events, day of week, seasonality and how far ahead the booking falls. Rates are recalculated regularly rather than fixed at the start of a season.
- ADRAverage Daily Rate is the average price paid per booked night over a period. It is calculated from room revenue divided by the number of nights actually sold, so it describes the rate guests paid rather than the rate advertised, and it ignores nights that stayed empty.
- SeasonalitySeasonality is the repeating annual pattern of demand in a market, driven by climate, school holidays, religious calendars, events and travel habits. It determines which months command premium rates, which sustain steady occupancy and which need active demand generation.
- Minimum stayMinimum stay is the shortest number of nights a guest may book. It can be set globally or varied by date, so peak weekends carry longer minimums and quiet midweek periods carry shorter ones. It shapes both the volume and the profile of bookings received.
Dynamic Pricing en Pinnacle Path
Precio base forma parte de nuestro trabajo de dynamic pricing. Descubre cómo lo aplicamos en cada mercado.