Precios dinámicos

Por qué Precios dinámicos importa para tus ingresos

Las tarifas fijas suponen perder ingresos en las semanas de mayor demanda y dejar el calendario vacío en las de menor demanda. Los precios dinámicos permiten cobrar tarifas más altas cuando la demanda se dispara y protegen la ocupación cuando no lo hace, lo que suele influir más en los ingresos anuales que cualquier cambio puntual en el anuncio.

Términos relacionados

• Base priceThe base price is the reference nightly rate a pricing system adjusts up or down from. It represents what the property should earn on an ordinary night in ordinary demand, and it anchors every seasonal, weekend, event and last-minute adjustment applied afterwards.
• Booking windowThe booking window is the spread of time between when guests reserve and when they arrive, measured across all bookings for a property or market. It is usually described as a distribution rather than a single number, because leisure and business guests book on different horizons.
• Compression nightA compression night is a date when city-wide accommodation supply is close to sold out, usually because of a major event, conference, holiday or festival. Prices across the whole market rise sharply as remaining inventory becomes scarce.
• SeasonalitySeasonality is the repeating annual pattern of demand in a market, driven by climate, school holidays, religious calendars, events and travel habits. It determines which months command premium rates, which sustain steady occupancy and which need active demand generation.