ADRTarifa media diaria

Cómo se calcula ADR

ADR = Room revenue ÷ Nights sold

Por qué ADR importa para tus ingresos

El ADR indica si las decisiones de precios están dando resultado, independientemente de la ocupación del alojamiento. Un ADR al alza con una ocupación estable significa que la demanda permite tarifas más altas; un ADR a la baja suele indicar que los descuentos están llenando el calendario a costa del rendimiento.

Términos relacionados

• RevPARRevenue Per Available Room measures revenue earned for every night the property was available to book, whether or not it sold. It combines rate and occupancy into one figure, which makes it the standard way to compare performance between periods, properties or markets.
• RevPANRevenue Per Available Night is the short-term rental equivalent of RevPAR, applied to a whole property rather than a hotel room. It divides total booking revenue by every night the property was available in the period, including nights blocked for maintenance only if they were bookable.
• Occupancy rateOccupancy rate is the share of available nights that were booked in a period, expressed as a percentage. Nights the owner blocked for personal use are normally excluded from the available count, so the figure reflects commercial performance rather than calendar availability.
• Dynamic pricingDynamic pricing is the practice of changing nightly rates continuously in response to demand signals: local occupancy, competitor rates, events, day of week, seasonality and how far ahead the booking falls. Rates are recalculated regularly rather than fixed at the start of a season.