Noche de compresión

Por qué Noche de compresión importa para tus ingresos

Unas pocas noches de compresión pueden aportar una proporción de los ingresos anuales muy superior a su número. Desaprovecharlas —por fijar los precios con antelación o mantener una tarifa antigua— es uno de los errores de precios más costosos que puede cometer un propietario.

Términos relacionados

• Dynamic pricingDynamic pricing is the practice of changing nightly rates continuously in response to demand signals: local occupancy, competitor rates, events, day of week, seasonality and how far ahead the booking falls. Rates are recalculated regularly rather than fixed at the start of a season.
• SeasonalitySeasonality is the repeating annual pattern of demand in a market, driven by climate, school holidays, religious calendars, events and travel habits. It determines which months command premium rates, which sustain steady occupancy and which need active demand generation.
• ADRAverage Daily Rate is the average price paid per booked night over a period. It is calculated from room revenue divided by the number of nights actually sold, so it describes the rate guests paid rather than the rate advertised, and it ignores nights that stayed empty.
• Booking windowThe booking window is the spread of time between when guests reserve and when they arrive, measured across all bookings for a property or market. It is usually described as a distribution rather than a single number, because leisure and business guests book on different horizons.