Antelación de la reserva

Por qué Antelación de la reserva importa para tus ingresos

Comparar la antelación media de las reservas con la del mismo periodo del año anterior sirve como señal de alerta temprana. Una antelación menor suele indicar que las tarifas están por encima de lo que permite la demanda; una antelación mayor puede justificar subir los precios para las fechas más lejanas del calendario.

Términos relacionados

• Booking windowThe booking window is the spread of time between when guests reserve and when they arrive, measured across all bookings for a property or market. It is usually described as a distribution rather than a single number, because leisure and business guests book on different horizons.
• Dynamic pricingDynamic pricing is the practice of changing nightly rates continuously in response to demand signals: local occupancy, competitor rates, events, day of week, seasonality and how far ahead the booking falls. Rates are recalculated regularly rather than fixed at the start of a season.
• SeasonalitySeasonality is the repeating annual pattern of demand in a market, driven by climate, school holidays, religious calendars, events and travel habits. It determines which months command premium rates, which sustain steady occupancy and which need active demand generation.
• Occupancy rateOccupancy rate is the share of available nights that were booked in a period, expressed as a percentage. Nights the owner blocked for personal use are normally excluded from the available count, so the figure reflects commercial performance rather than calendar availability.