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Revenue
Noche huérfana
Una noche huérfana es una noche sin reservar, o un intervalo muy breve sin reservas, que queda aislado entre otras reservas y por la configuración de estancia mínima. Es un tipo específico de hueco entre reservas cuya duración es inferior a la estancia que admite el anuncio.
Por qué Noche huérfana importa para tus ingresos
Las noches huérfanas se acumulan sin llamar la atención y pueden representar varios puntos porcentuales de la ocupación anual. Permitir estancias más cortas y ofrecer precios atractivos a medida que se acerca la fecha es una táctica habitual para recuperar esas noches.
Términos relacionados
- Gap nightA gap night is an unsold night sitting between two confirmed bookings. It is usually created by minimum-stay rules that prevent a guest from booking the short window, rather than by an absence of demand for that date.
- Minimum stayMinimum stay is the shortest number of nights a guest may book. It can be set globally or varied by date, so peak weekends carry longer minimums and quiet midweek periods carry shorter ones. It shapes both the volume and the profile of bookings received.
- Occupancy gapThe occupancy gap is the difference between a property's occupancy and the realistic benchmark for comparable properties in the same market and season, expressed in nights or as a percentage of available nights.
- Dynamic pricingDynamic pricing is the practice of changing nightly rates continuously in response to demand signals: local occupancy, competitor rates, events, day of week, seasonality and how far ahead the booking falls. Rates are recalculated regularly rather than fixed at the start of a season.
Revenue Management en Pinnacle Path
Noche huérfana forma parte de nuestro trabajo de revenue management. Descubre cómo lo aplicamos en cada mercado.