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Ingresos
Gestión de ingresos
La gestión de ingresos es la disciplina de vender la noche adecuada, al precio adecuado y a través del canal adecuado para maximizar los ingresos totales durante un periodo. Combina precios, restricciones de estancia, estrategia de canales y previsiones, en lugar de centrarse únicamente en la tarifa.
Por qué Gestión de ingresos importa para tus ingresos
Los cambios de precios realizados de forma aislada suelen anularse entre sí: una bajada de tarifa con una estancia mínima larga sigue dejando el calendario vacío. La gestión de ingresos coordina estas palancas, y de esa coordinación proviene la mayor parte de la mejora acumulada.
Términos relacionados
- Dynamic pricingDynamic pricing is the practice of changing nightly rates continuously in response to demand signals: local occupancy, competitor rates, events, day of week, seasonality and how far ahead the booking falls. Rates are recalculated regularly rather than fixed at the start of a season.
- RevPANRevenue Per Available Night is the short-term rental equivalent of RevPAR, applied to a whole property rather than a hotel room. It divides total booking revenue by every night the property was available in the period, including nights blocked for maintenance only if they were bookable.
- Channel mixChannel mix is the distribution of a property's bookings across the platforms that produced them, usually expressed as a percentage share of nights or revenue per channel, including direct bookings.
- Occupancy gapThe occupancy gap is the difference between a property's occupancy and the realistic benchmark for comparable properties in the same market and season, expressed in nights or as a percentage of available nights.
Revenue Management en Pinnacle Path
Gestión de ingresos forma parte de nuestro trabajo de revenue management. Descubre cómo lo aplicamos en cada mercado.